Developing qualities in others, means that we need to live by clear values ourselves. For us to be radical simply means working from our roots. Practically this means:

• We want to be on tap for our customers, not on top of their business
• We work in partnership with our friends and customers
• With a clear down to earth appraisal of both the existing context and future vision
• We work to find answers to tough questions
• With a commitment to tell it like it is
• Ethically and with good humour and a sense of fun
• And when its time to leave, we leave.